Guidance for Marketing Your ISO Certification

“Many a small thing has been made large by the right kind of advertising.”
–Mark Twain

There are many different ways you could announce your organization’s certification, both internally and externally. Here is a list of just a few of the ways our clients have accomplished this:

  • Announce the good news to customers and suppliers with a letter or email from your president/CEO, or an article in your company newsletter.
  • Display your Registrar’s certificate in a prominent location, such as your building’s front lobby.
  • Create a page on your company’s website dedicated to your management system and its certification. Include an electronic copy of your Certificate of Registration for fast and easy download by customers and suppliers.
  • Mention your certification in all advertising. The ad itself could be an announcement of your new certification.
  • Display a flag or banner to announce your certification. (In some countries, you can purchase one through Registrar’s; contact your Registrar’s account manager for more information.)
  • Add the Registrar’s mark, and/or text describing your certification, to trade show booth graphics.
  • Organize an open house or reception in recognition of your achievement, and invite VIP customers and suppliers.
  • Reward your employees for their effort with promotional items (t-shirts, mugs, etc.) imprinted with your company’s logo and text such as ISO 9001:2008 Registered Company.
  • Add text such as ISO 9001:2015 Certified to the graphics on your company vehicles.
  • Use the Registrar’s certification mark on your printed materials (stationary, business cards, literature, etc.). Your Registrar may require you to submit your collateral for approval to reprint its logo.
  • Prepare and distribute a press release to key media, including industry magazines, trade organizations, and local newspapers.

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